Advertising/Marketing
10 Ways to Boost Your Ranking in Organic Search Results
One of the biggest sources of traffic to your website is via search engine results. And, if you want to increase your standing in those results, you need to make sure the search engine algorithm looks at your page, and decides you deserve to be at the front of the line in an organic search.…
Read MoreHow Social Media Will Play a Role in the Rio Olympic Games
Social media plays a large role in society today. An international sporting event, such as the Rio Olympic Games, will be a trending topic long after the games are over. NBC and Social Media Influencers NBC has the broadcast rights to Olympic coverage until 2032 and this includes television as well as mobile viewing. NBC…
Read More3 Helpful Ways to Improve Facebook Ads
Facebook is a social media platform that so many of us can’t live without. From connecting with family and friends to drawing in new customers for our businesses, Facebook is a platform that is versatile and has the ability to reach thousands of people every day. As a business owner, you want to use…
Read MoreNew Advertising Options from Facebook
With the continued rise of social media, advertising opportunities also grow. The Facebook platform has 1.59 billion monthly users as of April 2016. And each of those users is a potential customer for thousands of products and services. So what is Facebook up to lately, that its advertisers can utilize to better target and create…
Read MoreAd Blocking: The Challenge for Marketers
One of the most formidable challenges for marketers today and the foreseeable future is ad blocking. Digital media has been creating what may be described as a resentful customer experience for users. Few of us want to be interrupted by an ad that blocks the screen when viewing desired content. There is no doubt ad…
Read MoreSMM’s Favorite summer activities on Long Island
With all that Long Island has to offer in the summer, there’s so much to enjoy! “Boating. Every weekend all summer long, and for one long trip out east to places like Block Island. My husband, my daughter and I all love it and it’s a great way for us to spend time together,…
Read MoreMobile as the Medium
Last week, as I stood on a New York City subway while it was barreling downtown, it occurred to me how each and every person within sight was staring at, listening to or tapping on their mobile device. To those of us centered in marketing, it is no secret that mobile is a major disruption…
Read MoreIn-House or Outside Advertising Agency?
The choice to produce your own advertising program or hire an outside agency will depend on many things – and every organization has its own needs. In either case, you’ll never go wrong if you work with passionate, dedicated and creative people. For at least one generation of business, companies have struggled with the question…
Read MoreHealthcare Marketing – An Emphasis on Digital
[imageframe lightbox=”no” style_type=”” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”fade” animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Healthcare marketers are faced with finding cost effective ways to develop patient relations, and digital methods are becoming more and more the answer. At first glance it may seem out of place to execute digital strategies to a presumably younger audience, but as…
Read MoreYour next hire … left brain vs right brain … what side of the brain aisle are they on?
[imageframe lightbox=”no” style_type=”” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”fade” animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Brain functions and why they matter to marketers Having spent over 30 years in the marketing business, I’ve seen many changes. The tactics we use, the metrics we calculate and the strategies for approaching project goals have all evolved into a myriad of…wonder.…
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