Business Dilemas

MacLeod: How the ad industry can help kill fake news

Facebook display

Last month Facebook CEO Mark Zuckerberg appeared before Congress and apologized for his company’s mishandling of such issues as data privacy, for the proliferation of fake news and for allowing private companies like Cambridge Analytica unauthorized access to data. Zuckerberg promised Facebook would do a better job in the future. His statements clearly signal the…

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Increase Email Engagement Through Automation

Robot with email icon Need Email Help?

Email is an effective way to stay in touch with your audience, but it can also be time consuming. One way to keep in contact with current and potential customers on a regular basis is to use automation, which allows you to create messages once in programs like MailChimp and Activecampaign and set them to…

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5 Digital Marketing Trends for Busy Small Business Owners

Digital Marketing Trends article on iPad

As a small business owner, you have to wear many hats—from CEO to CFO to CMO. As a result, your marketing efforts may not get as much attention as you would like.  In fact, according to the 2017 Small Business Marketing Trends Report created by Infusionsoft, finding time for marketing is the top challenge small…

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5 Tips for Good Business eMail Etiquette

5 Tips for Good Business eMail Etiquette

At a time when more people are writing less formally, the world is relying more on the written word to communicate in the business setting. Writing a business email is different from using Twitter, Instagram, Facebook or even your own blog or personal email. Follow these 5 tips for business email etiquette for better communications:…

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Mobile as the Medium

Woman using her cell phone in Subway

Last week, as I stood on a New York City subway while it was barreling downtown, it occurred to me how each and every person within sight was staring at, listening to or tapping on their mobile device. To those of us centered in marketing, it is no secret that mobile is a major disruption…

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In-House or Outside Advertising Agency?

stones on beach balanced on large rock

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””] [/imageframe]The choice to produce your own advertising program or hire an outside agency will depend on many things – and every organization has its own needs. In either case, you’ll never go wrong if you work with passionate, dedicated and creative people. For…

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Damage Control in the Digital World

Facebook like thumbs up with broken thumb

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] In a recent blog I wrote about branding in the digital world, and how traditional brand research is becoming less relevant given the speed with which information spreads and the uncontrolled nature of social platforms. This also relates to the way brands and…

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