Commercials

4 Brands Who Struck Luck This St. Patrick’s Day

Close up of green beer and shamrock

Many companies and brands find their most creative ideas for marketing campaigns during holidays both big and small. From Valentine’s Day to Halloween and even on Thanksgiving, you’ll find sweepstakes, giveaways, & holiday-themed treats. This St. Patrick’s Day you’re in luck! The four brands featured below have taken advantage of the green themed holiday in…

Read More

Effective Psychological Tactics for Your Next Video

drawing of man with head open and contents moving into a screen

If you took psychology in college, you may remember the elaboration likelihood model of persuasion, or ELM. Developed by researchers Richard E. Petty and John Cacioppo, ELM explains that messages persuade people through two paths: the central and peripheral routes. The central route refers to persuasion that is done through the actual content of a…

Read More

Why Hershey’s Kisses and Christmas Are So Connected

hershey's kisses christmas comercial

Hershey’s kisses are a familiar sight around the holidays. Whether it be the red and green foiled wrapped chocolates that fill stockings, or the famous Christmas Bell TV commercial that has played during the holidays since 1989, Hershey’s Kisses and Christmas just seem to go together perfectly. Twenty seven years ago, Hershey’s brand manager John…

Read More

Amazon Go: A new way to shop

Introducing Amazon Go

No lines. No checkout. (No, seriously.) It sounds too good to be true, but Amazon Go is about to make it a reality for people in their Seattle test store. Amazon Go is a shopping model that allows you to walk into a store, grab what you need and leave. You won’t have to wait…

Read More

Does Advertising in the Presidential Election Matter?

presidential election 2016 tv advertising

You’re watching TV with your family when a presidential election commercial comes on slamming one of the presidential candidates. Do you listen and put value into what is being said or ignore it and go make some microwave popcorn? TV ads have been an effective way of reaching large audiences for years, especially during political…

Read More

Critical Mass Media

family in living room reading, on phone, watching tv

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Are you watching less of your favorite network television programs these days? There are two ways to answer that question, and both of them are yes. In the first case, you are definitely watching less because there’s less to watch. The ratio between…

Read More

The Pitch and Other Guilty Pleasures

AMC the Pitch logo

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] I’ll start by saying that, as a rule, I do not watch reality shows on television. This is neither intellectual posturing or esthetic disdain, but a consequence of my own difficulties with suspending disbelief. For better or worse, I have a natural fascination…

Read More

May 2012 Chatter

SMM social chatter May 2012 Dollar Shave Club Viral Video

Click here to view commerciaL Dollar Shave Club, a new web company that provides replacement shaving blades to customers each month for as little as a dollar, is, if you’ll pardon the pun, a damn sharp idea. Anyone who shaves with a “new tech” razor that boasts blade technology only slightly less advanced than the…

Read More

February 2012 Chatter

SMM social chatter Feb 2012 Super Bowl Spots

Click here to view commercials If this had a title it would probably be “Doritos, Dogs & Dames” (sorry for the non-PC reference to women, but I was looking for alliteration and the pickings are lean). Doritos is an easy pick. The spot with granny slingshotting a baby so he can snatch his brother’s bag…

Read More