Commercials
January 2012 Chatter
November 2011 Chatter
Click here to view commercial SPOILER ALERT! WATCH THE VIDEO BEFORE READING FURTHER! Okay, either you’ve watched and enjoyed the video, or you don’t take direction well. It’s out of my hands and you’re on your own. First, let me confess that, at 65, I am firmly in the target demographic for this product, although…
Read MoreOctober 2011 Chatter
Click here to view commercial When I was a kid, Old Spice After Shave was about even with ugly neckties as the default setting on Father’s Day gifts. Yes, I gave my dad Old Spice and, considering the blue collar job he had in those days, my guess is that he hardly (if ever) used…
Read MoreSeptember 2011 Chatter
Click here to view commercial The campaign for K-Swiss TUBES athletic shoes does a one-eighty on the product placement concept by taking a fictional character (Kenny Powers of HBO’s Eastbound and Down), building an advertising campaign around him, and then integrating him into the company brand with unabashedly vulgar and hysterically funny viral videos. Powers…
Read MoreInternet Killed the TV Spot
The one interesting thing I find about a recession is how it brings the cost of things back down to “normal.” For houses, cars, clothes, dining out . . . just about anything you could name. To put a positive spin on those who have been dinged by it, look at it this way; once…
Read MoreGoogle Commercial is Super Advertising
The Google commercial that ran during the Super Bowl is truly a keeper. Why? In advertising we try to create messaging that attracts attention. Google did that by displaying its ultra simple web page as the one and only visual to the spot. It was so simple and true to their product attributes. Because much…
Read MoreReality TV Breeds Reality Advertising?
Living in New York, aka the Pizza Capital of the World, often (or usually) when the name “Domino’s” is mentioned there’s a good amount of snickering, if not an all out LOL. In fact, if you really stop to think about it, it’s amazing the pizza chain is still in existence at all. So this…
Read MoreIs Using Celebrities in Advertising Worth the Risk?
Companies often use celebrities in advertising because of the name recognition and emotions that a celebrity evokes. Sometimes this does not always work out so well, as happened with Kellogg’s partnership with Michael Phelps earlier in 2009 after a photograph surfaced of him using a bong at a party and with McDonald’s partnership with Kobe…
Read More
© 2024 SMM Advertising