Guy Kawasaki recently talked with Jennifer Jones of Marketing Voices about his Twitter strategy and some of the negative comments he’s received from it.
- He has over 185K followers on Twitter.
- Twitter Goal: Spread the word about his site.
- Strategy: Promote his site- Alltop.com & all 700 of its topics. He provides interesting links for followers & hopefully has them Re-Tweeted (RT’s) (considers them as the sincerest form of flattery).
- He repeats some of his tweets & has 3 “Ghosts” that helps him update his Twitter (leaves their initials when they do post for him).
- The Twitterers most against his T account/strategy mainly have 50 followers and have been on Twitter for a month (Interesting right?).
- Uses Twitterfeed.com to automatically send out RSS links from sites he believes is trustworthy and consistantly comes out with good information (Dumblittleman.com, Toxel.com, Howstuffworks.com) to his Twitter account.
Take away: “Twitter is the only way.” He has 700 topics to promote. Their Press Releases alone would add staggering costs (similar to a SuperBowl, radio, TV, etc. ads). Twitter is a lost-cost alternative that allows the brand and consumer to connect on a more personal, trusted and easier level.