Posts Tagged ‘digital’

Gresham’s Law: A 21st Century Update for the Graphic Arts

person typing on silhouette laptop keyboard

Anybody out there remember Gresham’s Law? No, not the 1960’s police drama — that was Burke’s Law, starring Gene Barry (does anyone remember Gene Barry, for that matter?). Well, you may have encountered Sir Thomas Gresham’s 16th century law in your high school or college economics class. It concerned monetary policy and the relationship between…

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Communication Through Typography

women's hands over keyboard

I have been studying and working in graphic design for the past seven years. There are several factors that contribute to making a project or campaign successful and, in my opinion, choice of typeface is the most important. Selecting the appropriate typeface is key. Each type font has a personality and an image… it is…

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Is Print Advertising in Newspapers Gone?

ripped up papers with words, Marketing in large print

I have been in recruitment advertising for 30 years and I have never seen such a downturn in Newspaper advertising as I have in over the past 2 years. I feel the reason is what I call ‘the double whammy”. The first of these whammies are the job websites — it’s much cheaper to post…

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