Twitter Hashtag Do’s and Don’ts
With all of the activity on Twitter, it’s easy to feel like you’re screaming into a void of noise whenever you tweet. By using hashtags, you can have meaningful conversations with your target audience in [...]
10
08, 2017
26
07, 2017
Increase Email Engagement Through Automation
Email is an effective way to stay in touch with your audience, but it can also be time consuming. One way to keep in contact with current and potential customers on a regular basis is [...]
29
06, 2017
Getting Under the Influencer: 5 Strategies for Influencer Marketing
Word-of-mouth marketing is one of the most effective strategies a company can use, since consumers are inclined to buy products based on the recommendations of people they know and trust. But that trust is not [...]
12
06, 2017
Get Results With a Strong Call to Action
If you have a website or mailing list, chances are you’ve wanted your audience to perform a specific action from time to time. Whether you’re asking people to download white papers, sign up for a [...]
16
05, 2017
Five Reasons Cause Marketing Is So Attractive
Since the 1970s, the use of cause marketing has become increasingly popular among nonprofit organizations and private companies alike. Although many companies get involved in issues as a way to give back to their community, [...]
2
05, 2017
Five Facts About Color Every Marketer Should Know
We use color on a regular basis to express ourselves and project a certain image—whether it’s with the clothing we wear, the car we drive, or the furniture we use to decorate our homes. Color [...]
18
04, 2017
5 Digital Marketing Trends for Busy Small Business Owners
There are several effective digital marketing trends you can easily take advantage of that will yield a good return on your investment, allowing you to work smarter... not harder. As a small business [...]
6
04, 2017
Effective Psychological Tactics for Your Next Video
Messages persuade people through two paths: the central and peripheral routes. The central route refers to persuasion that is done through the actual content of a message. On the other hand, the peripheral route [...]
28
03, 2017
The Essential Basics in Digital Marketing
It isn’t really difficult to have a good digital marketing plan, but it does rely on certain basic tools. Before you expand your digital marketing outreach, make sure you have these tools strongly in place. [...]
2
03, 2017
The Impact of Daylight Savings Time on Advertising
Daylight Savings starts Sunday, March 12, 2017. Turn your clocks ahead one hour. With daylight savings time just around the corner, thoughts turn to spring and the coming of summer. Shorts and swimsuits [...]