Word-of-mouth marketing is one of the most effective strategies a company can use, since consumers are inclined to buy products based on the recommendations of people they know and trust. But that trust is not [...]
If you have a website or mailing list, chances are you’ve wanted your audience to perform a specific action from time to time. Whether you’re asking people to download white papers, sign up for a [...]
Since the 1970s, the use of cause marketing has become increasingly popular among nonprofit organizations and private companies alike. Although many companies get involved in issues as a way to give back to their community, [...]
We use color on a regular basis to express ourselves and project a certain image—whether it’s with the clothing we wear, the car we drive, or the furniture we use to decorate our homes. Color [...]
There are several effective digital marketing trends you can easily take advantage of that will yield a good return on your investment, allowing you to work smarter... not harder. As a small business [...]
Messages persuade people through two paths: the central and peripheral routes. The central route refers to persuasion that is done through the actual content of a message. On the other hand, the peripheral route [...]
It isn’t really difficult to have a good digital marketing plan, but it does rely on certain basic tools. Before you expand your digital marketing outreach, make sure you have these tools strongly in place. [...]
Daylight Savings starts Sunday, March 12, 2017. Turn your clocks ahead one hour. With daylight savings time just around the corner, thoughts turn to spring and the coming of summer. Shorts and swimsuits [...]
In today’s competitive business world, having a strong employer brand helps to attract and retain top talent. Just as consumers may be attracted to a brand's goods and services, people are attracted to a company’s [...]
So what’s all this about Virtual and Augmented Reality? Well it looks like this technology is really taking off, and marketers can take great advantage of them. Let’s take a look. VR (Virtual Reality) and [...]
