Regardless of what product or service you’re marketing, it’s vital to understand your audience—and understand what motivates them. The following seven appeals are the most common psychological strategies advertisers use to reach their target audience [...]
Just as you need an effective overall marketing plan to raise awareness about your company, you need an effective plan to launch specific products, services or events. The following steps can help with a successful [...]
Last month Facebook CEO Mark Zuckerberg appeared before Congress and apologized for his company’s mishandling of such issues as data privacy, for the proliferation of fake news and for allowing private companies like Cambridge Analytica [...]
Cookouts are a staple of the summer, but no matter what you throw on the grill, the type of barbecue sauce you use is what’s going to take your meal to the next level. And [...]
Having a marketing plan is clearly better for your organization’s bottom line than having no plan at all. However, if the plan is not continually evaluated to determine whether or not it’s effective, the time [...]
Historically, tribes consisted of people who banded together for the good of their community, and shared duties so they could survive and raise the next generation of the tribe together. While tribes today are bonded [...]
On any given day when you’re out and about, you have the potential to see hundreds of outdoor advertisements. But do you really pay attention to them? What attracts your eye to them? Competition for [...]
Marketing on social media is all about getting attention and engagement, and one effective way to get attention on a platform is to use images that make people stop and take interest. The following tips [...]
With over 500 million users, Instagram is a must for many social media marketing plans. But, like with any social media platform, in order to get the most out of your efforts, you have to [...]
Like many social media platforms, Snapchat has been growing exponentially in recent years. The mobile messaging application, which launched in 2011, currently has over 200 million users that produce hundreds of millions of posts on [...]
