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B2B Marketing Trends to Watch in 2024: Navigating the Evolving Landscape
As we approach the year 2024, the B2B marketing landscape continues to evolve at a rapid pace, driven by technological advancements, changing consumer behaviors, and emerging market trends. To stay ahead in this dynamic environment, businesses must be proactive in adopting the latest strategies and tools. In this article, we will explore three key areas…
Read MoreEffective D2C Marketing Strategies for Black Friday and the Holiday Season
The National Retail Federation today forecasted that holiday spending is expected to reach record levels during November and December and will grow between 3% and 4% over 2022 to between $957.3 billion and $966.6 billion. Retailers may spend an entire year planning their Black Friday and Holiday sales based on these statistics. They use the…
Read MoreThe Value of Strategic Recruitment Marketing
Strategic recruiting plays a crucial role in the success and growth of any organization. Effective recruiting ensures that companies have a talented and diverse workforce that can drive innovation, increase productivity and achieve sustainable competitive advantage. This is where marketing comes in! Applying marketing principles and techniques to your recruitment process can lead to the…
Read More10 Tips for an Effective Email Marketing Program
Email marketing is a great way to get into contact with your target audience and personally tell them about the product or service that you’re selling. Of course, having a visually appealing presentation is important, but your marketing email doesn’t need to be highly designed or have a lot of images in order to be…
Read MoreGetting Started with Digital Marketing
Creating a sound plan for digital marketing isn’t hard, but it does call for some groundwork. That’s why, before growing your digital marketing efforts, you should make sure these elements are rock solid. Brand Consistency What exactly are you communicating to your current and potential clients? What do you want them to know…
Read MoreProduce Video Content That Inspires!
People choose to consume video content over other forms of media for different reasons, such as to learn something new, to relax after a long day, or even to keep up with the trends. However, more than half of those who watch video content do so to be entertained or inspired! Living in a visual…
Read MoreWhat is the right social media platform for my business?
If you’re a new business or an existing business that’s new to social media, it can be difficult to find the right platform to use. With so many options to choose from it can seem overwhelming, so here are some tips to help make choosing your platform easier. Where is your target audience? Knowing…
Read MoreMarketing Upwards in a Downturn
How can marketing professions prepare for a recession while realizing that there is no room for squandering precious marketing dollars? As our B2C audience becomes more frugal when buying, our B2B folks will follow suit. Will the discount giants, filled with cash, be the only companies to survive a depressed economy? As a marketer, how…
Read MoreUNDERSTANDING THE 5 STAGES OF A BUYER’S JOURNEY
When determining which channel will best serve your marketing campaign, you’ll always want to consider your buyer’s journey (the customer’s path to conversion) as several steps come into play before the buyer makes their final decision to purchase a product or service from a brand. Understanding your audience and where they fall on their journey…
Read MoreHow Artificial Intelligence Can Boost Your Marketing Efforts
As we all know, the marketing industry is continuously evolving due to new trends and updated technology. The implementation of artificial intelligence has not only grown in popularity in recent years but has also proven itself to be a crucial resource for effective marketing. Simply put, artificial intelligence uses machines (computers, robots etc.) to simulate…
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