“I’m always happy to donate and feel it’s incumbent upon any successful business to do so,” says Peggy Washburn, world exhibited photographer and artist. “Helping others and giving back to the community gives me the [...]
Every day should be Earth Day. If knowing the “Big Plastic Island in the Pacific” has grown to more than 600,000 square miles (about three time the size of France and twice the size of [...]
Many companies and brands find their most creative ideas for marketing campaigns during holidays both big and small. From Valentine’s Day to Halloween and even on Thanksgiving, you’ll find sweepstakes, giveaways, & holiday-themed treats. This [...]
As an industry, marketing is projected to grow by 6.4% new hires in 2019, stemming from many global changes in the previous year. 2018 saw many landmark changes in the field of marketing which will [...]
77% of business marketers agree that branding is the most critical aspect of business growth, according to a report by B2B Market Leaders. Branding is essential to understanding how the audience perceives your company and [...]
It’s that time of year again and the post-apocalyptic Halloween displays have already been replaced with holiday cheer. As much as we’d like to think that we’re not ready for the holiday season to begin, [...]
Chances are, you are among the 300 million people who buy products from Amazon. But even if you’re one of the rare few who don’t, a large segment of your customer base most likely does—and [...]
Regardless of what product or service you’re marketing, it’s vital to understand your audience—and understand what motivates them. The following seven appeals are the most common psychological strategies advertisers use to reach their target audience [...]
Just as you need an effective overall marketing plan to raise awareness about your company, you need an effective plan to launch specific products, services or events. The following steps can help with a successful [...]
Last month Facebook CEO Mark Zuckerberg appeared before Congress and apologized for his company’s mishandling of such issues as data privacy, for the proliferation of fake news and for allowing private companies like Cambridge Analytica [...]
