77% of business marketers agree that branding is the most critical aspect of business growth, according to a report by B2B Market Leaders. Branding is essential to understanding how the audience perceives your company and [...]
It’s that time of year again and the post-apocalyptic Halloween displays have already been replaced with holiday cheer. As much as we’d like to think that we’re not ready for the holiday season to begin, [...]
Chances are, you are among the 300 million people who buy products from Amazon. But even if you’re one of the rare few who don’t, a large segment of your customer base most likely does—and [...]
Regardless of what product or service you’re marketing, it’s vital to understand your audience—and understand what motivates them. The following seven appeals are the most common psychological strategies advertisers use to reach their target audience [...]
Just as you need an effective overall marketing plan to raise awareness about your company, you need an effective plan to launch specific products, services or events. The following steps can help with a successful [...]
Last month Facebook CEO Mark Zuckerberg appeared before Congress and apologized for his company’s mishandling of such issues as data privacy, for the proliferation of fake news and for allowing private companies like Cambridge Analytica [...]
Cookouts are a staple of the summer, but no matter what you throw on the grill, the type of barbecue sauce you use is what’s going to take your meal to the next level. And [...]
Having a marketing plan is clearly better for your organization’s bottom line than having no plan at all. However, if the plan is not continually evaluated to determine whether or not it’s effective, the time [...]
Historically, tribes consisted of people who banded together for the good of their community, and shared duties so they could survive and raise the next generation of the tribe together. While tribes today are bonded [...]
On any given day when you’re out and about, you have the potential to see hundreds of outdoor advertisements. But do you really pay attention to them? What attracts your eye to them? Competition for [...]
