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4 Mistakes All Brand Builders Make
77% of business marketers agree that branding is the most critical aspect of business growth, according to a report by B2B Market Leaders. Branding is essential to understanding how the audience perceives your company and its products. It directly communicates and connects the business with the customers. Regardless of the size of your business, branding…
Read More3 New York City Holiday Favorites
It’s that time of year again and the post-apocalyptic Halloween displays have already been replaced with holiday cheer. As much as we’d like to think that we’re not ready for the holiday season to begin, some of us have already started making plans. With the big apple being right in our very own backyard, what…
Read MoreAdvertising with Amazon
Chances are, you are among the 300 million people who buy products from Amazon. But even if you’re one of the rare few who don’t, a large segment of your customer base most likely does—and that makes Amazon Ads a good tool to use to reach your target audience. Continue reading to learn about the…
Read MoreSeven Appeal Strategies For Your Advertising Campaigns
Regardless of what product or service you’re marketing, it’s vital to understand your audience—and understand what motivates them. The following seven appeals are the most common psychological strategies advertisers use to reach their target audience and persuade them to buy. Emotional appeals. Emotional appeals are designed to make an audience associate positive feelings with your…
Read MoreFive Steps to a Successful Marketing Launch
Just as you need an effective overall marketing plan to raise awareness about your company, you need an effective plan to launch specific products, services or events. The following steps can help with a successful launch, increase awareness and gain great results. Set goals. How will you and your team define success? Do you want a…
Read MoreMacLeod: How the ad industry can help kill fake news
Last month Facebook CEO Mark Zuckerberg appeared before Congress and apologized for his company’s mishandling of such issues as data privacy, for the proliferation of fake news and for allowing private companies like Cambridge Analytica unauthorized access to data. Zuckerberg promised Facebook would do a better job in the future. His statements clearly signal the…
Read MoreBarbecue Sauces for Any Taste!
Cookouts are a staple of the summer, but no matter what you throw on the grill, the type of barbecue sauce you use is what’s going to take your meal to the next level. And if you want to take your grilling seriously, you can’t just slather any kind of sauce on your meat and…
Read MoreThree Ways to Evaluate Your Marketing Plan
Having a marketing plan is clearly better for your organization’s bottom line than having no plan at all. However, if the plan is not continually evaluated to determine whether or not it’s effective, the time and money spent on marketing may be wasted. In order to help ensure you’re getting the bang for your marketing…
Read MoreFive Principles of Tribe Marketing
Historically, tribes consisted of people who banded together for the good of their community, and shared duties so they could survive and raise the next generation of the tribe together. While tribes today are bonded more around social interests than survival, the people who are part of them still take them quite seriously—which creates opportunities…
Read MoreOutdoor Advertising Tips That Will Get You Noticed
On any given day when you’re out and about, you have the potential to see hundreds of outdoor advertisements. But do you really pay attention to them? What attracts your eye to them? Competition for viewership on outdoor advertising is quite high. Mobile devices, auto and pedestrian traffic, people’s attention spans and the time available…
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