Blog
What is the right social media platform for my business?
If you’re a new business or an existing business that’s new to social media, it can be difficult to find the right platform to use. With so many options to choose from it can seem overwhelming, so here are some tips to help make choosing your platform easier. Where is your target audience? Knowing…
Read MoreMarketing Upwards in a Downturn
How can marketing professions prepare for a recession while realizing that there is no room for squandering precious marketing dollars? As our B2C audience becomes more frugal when buying, our B2B folks will follow suit. Will the discount giants, filled with cash, be the only companies to survive a depressed economy? As a marketer, how…
Read MoreUNDERSTANDING THE 5 STAGES OF A BUYER’S JOURNEY
When determining which channel will best serve your marketing campaign, you’ll always want to consider your buyer’s journey (the customer’s path to conversion) as several steps come into play before the buyer makes their final decision to purchase a product or service from a brand. Understanding your audience and where they fall on their journey…
Read MoreHow Artificial Intelligence Can Boost Your Marketing Efforts
As we all know, the marketing industry is continuously evolving due to new trends and updated technology. The implementation of artificial intelligence has not only grown in popularity in recent years but has also proven itself to be a crucial resource for effective marketing. Simply put, artificial intelligence uses machines (computers, robots etc.) to simulate…
Read MoreSocially Responsible Business Marketing
As a top Long Island marketing agency, SMM Advertising spends a lot of time evaluating impactful marketing trends. One of the biggest groundswells in recent years has been companies looking to take advantage of socially responsible business marketing. For all the perceived negatives of the digital age, the shrinking of the world has done wonders…
Read MoreRecruiting During Impossible Times
Today, the nationwide labor shortage is impacting numerous US industries, perhaps none more so than retail. The latest Jolts report released by the US Labor Department showed that while job openings increased by 998,000, new hires only increased by 69,000. This data indicates that only one out of every 15 new positions has been filled…
Read MoreHow Brands and Marketers can Survive and Thrive During and After a Pandemic
Learn what’s ahead for your brand during the next few months—and beyond—along with tips on how to forge honest, enduring relationships with your customers. [WD_Button id=9561]
Read MoreWhen calamity strikes, how should your brand react?
It’s been tough the last few months. On an emotional level, marketing managers are drained, stressed and probably a little scared of the possibility of impending doom. Yet, on a business level, what should we be doing for our brands to be prepared for when things turn around? How do we not get stuck…
Read MoreB2B Marketing to Millennials
If your business is selling to other businesses, chances are it’s a Millennial buying your products. They are getting older and moving into important business decision-making roles – so it’s important to know when marketing to millennials how they research and how they buy. Millennials are people born between 1981 and 1997 and account for…
Read MoreManaging A Brand Strategy Across Many Product Lines
How do companies like P&G and Henry Schein manage their brand strategy across such diverse and large product lines? First, let’s start off by defining what a product line is. A product line is a group of related products all marketed under a single brand name that is sold by the same company. For example,…
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