Human Resources
The Value of Strategic Recruitment Marketing
Strategic recruiting plays a crucial role in the success and growth of any organization. Effective recruiting ensures that companies have a talented and diverse workforce that can drive innovation, increase productivity and achieve sustainable competitive advantage. This is where marketing comes in! Applying marketing principles and techniques to your recruitment process can lead to the…
Read MoreRecruiting During Impossible Times
Today, the nationwide labor shortage is impacting numerous US industries, perhaps none more so than retail. The latest Jolts report released by the US Labor Department showed that while job openings increased by 998,000, new hires only increased by 69,000. This data indicates that only one out of every 15 new positions has been filled…
Read MoreFive Targeting Strategies for Paid LinkedIn Advertising
Chances are, you’re regularly using LinkedIn to connect with other like-minded professionals. The platform is a great way to network, find people to form partnerships with, and recruit prospective employees. But it’s also an effective tool for advertising – to strategically get in front of your ideal audience and boost the number of qualified leads…
Read MoreWhere Madison Avenue Meets Paradise
Nestled in the heart of Central Long Island is the only Long Island advertising agency privileged enough to be directly adjacent to a 543-acre preserve known as Caleb Smith State Park Preserve—SMM Advertising. Our location and four-foot windows at ground level overlooking the park allow us to escape the hustle and bustle of everyday client…
Read MoreWhy Employee Satisfaction Is an Effective Marketing Tool
You respect them. You couldn’t dream of having a successful business without them. You understand their importance to your success and realize that your organization could not thrive without them. And with that in mind, you put in a great deal of effort to keep them satisfied. At first blush, you may think this describes…
Read MoreA Strong Employer Brand
In today’s competitive business world, having a strong employer brand helps to attract and retain top talent. Just as consumers may be attracted to a brand’s goods and services, people are attracted to a company’s reputation as an employer. A brand that resonates with the kind of people your organization wants to hire is a great…
Read MoreIf Summer’s Over, Can a Rise in Employee Productivity Be Far Behind?
Happy first day of fall! Summer’s over! Now in most people’s view, this may not be a reason to rejoice, but it does hold promise if you’re looking for your employees’ productivity to improve. It’s not rocket science to assume that on all those beautiful days we had this summer, workers were distracted by thoughts…
Read MoreTop 10 Ways to Super Charge and Optimize Your Job Postings
[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Trying to hire? In 2015, the chances are that your candidates will type a job title into a search engine. This is why it is important to optimize your job postings and keep them highly visible. If candidates can’t find your postings, you…
Read MoreYour next hire … left brain vs right brain … what side of the brain aisle are they on?
[imageframe lightbox=”no” style_type=”” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”fade” animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Brain functions and why they matter to marketers Having spent over 30 years in the marketing business, I’ve seen many changes. The tactics we use, the metrics we calculate and the strategies for approaching project goals have all evolved into a myriad of…wonder.…
Read MoreThe Game’s Afoot, and It Means Business.
[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Ender’s Game is a science fiction novel by Orson Scott Card, and the basis for a recently released motion picture starring Harrison Ford (no stranger to the genre). While I have not yet seen the movie, I’ve read the book and it provides…
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