Advertising
Demand Generation vs. Lead Generation: Unlocking the Secrets of B2B Success
Navigating the B2B marketing landscape can sometimes feel like embarking on an epic adventure. Along the way, two mighty allies can help guide your journey: demand generation and lead generation. But what makes these two marketing powerhouses different? Let’s dive into their distinct roles and discover how they can work together to propel your…
Read MoreEffective D2C Marketing Strategies for Black Friday and the Holiday Season
The National Retail Federation today forecasted that holiday spending is expected to reach record levels during November and December and will grow between 3% and 4% over 2022 to between $957.3 billion and $966.6 billion. Retailers may spend an entire year planning their Black Friday and Holiday sales based on these statistics. They use the…
Read MoreThe Value of Strategic Recruitment Marketing
Strategic recruiting plays a crucial role in the success and growth of any organization. Effective recruiting ensures that companies have a talented and diverse workforce that can drive innovation, increase productivity and achieve sustainable competitive advantage. This is where marketing comes in! Applying marketing principles and techniques to your recruitment process can lead to the…
Read MoreMarketing Upwards in a Downturn
How can marketing professions prepare for a recession while realizing that there is no room for squandering precious marketing dollars? As our B2C audience becomes more frugal when buying, our B2B folks will follow suit. Will the discount giants, filled with cash, be the only companies to survive a depressed economy? As a marketer, how…
Read MoreRecruiting During Impossible Times
Today, the nationwide labor shortage is impacting numerous US industries, perhaps none more so than retail. The latest Jolts report released by the US Labor Department showed that while job openings increased by 998,000, new hires only increased by 69,000. This data indicates that only one out of every 15 new positions has been filled…
Read MoreWhen calamity strikes, how should your brand react?
It’s been tough the last few months. On an emotional level, marketing managers are drained, stressed and probably a little scared of the possibility of impending doom. Yet, on a business level, what should we be doing for our brands to be prepared for when things turn around? How do we not get stuck…
Read MoreB2B Marketing to Millennials
If your business is selling to other businesses, chances are it’s a Millennial buying your products. They are getting older and moving into important business decision-making roles – so it’s important to know when marketing to millennials how they research and how they buy. Millennials are people born between 1981 and 1997 and account for…
Read MoreManaging A Brand Strategy Across Many Product Lines
How do companies like P&G and Henry Schein manage their brand strategy across such diverse and large product lines? First, let’s start off by defining what a product line is. A product line is a group of related products all marketed under a single brand name that is sold by the same company. For example,…
Read MoreYouTube Influencer Marketing
Do you use YouTube in your media mix for marketing? If you don’t, you’re missing out on the most popular website for videos with over 400 hours of video being uploaded every minute. Trying to make your content stand out in the giant pool of content is a huge challenge faced by brands. Many brands…
Read MoreIs Your Corporate Website ADA Compliant?
What does the American Disabilities Act (ADA) of 1990 have to do with commercial websites in 2019? This isn’t the setup for a lame corporate joke. The truth is, the law created on the cusp of the internet age is very relevant to today’s digital properties and ignoring it could put your business at risk…
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