Advertising/Marketing
Is Using Celebrities in Advertising Worth the Risk?
Companies often use celebrities in advertising because of the name recognition and emotions that a celebrity evokes. Sometimes this does not always work out so well, as happened with Kellogg’s partnership with Michael Phelps earlier in 2009 after a photograph surfaced of him using a bong at a party and with McDonald’s partnership with Kobe…
Read MoreHow to “Sell” Hard to Fill Job Positions at Your Company
Even though we are still experiencing high unemployment, every recruiter has positions in their company that seem impossible to fill. Sometimes it’s an inconsistency between the expectations of the position and the proposed salary. Or perhaps it’s a position that unrealistically encompasses too many job categories; such as “need knowledge of graphic design, marketing, database…
Read MoreGresham’s Law: A 21st Century Update for the Graphic Arts
Anybody out there remember Gresham’s Law? No, not the 1960’s police drama — that was Burke’s Law, starring Gene Barry (does anyone remember Gene Barry, for that matter?). Well, you may have encountered Sir Thomas Gresham’s 16th century law in your high school or college economics class. It concerned monetary policy and the relationship between…
Read MoreCommunication Through Typography
I have been studying and working in graphic design for the past seven years. There are several factors that contribute to making a project or campaign successful and, in my opinion, choice of typeface is the most important. Selecting the appropriate typeface is key. Each type font has a personality and an image… it is…
Read MoreIs Print Advertising in Newspapers Gone?
I have been in recruitment advertising for 30 years and I have never seen such a downturn in Newspaper advertising as I have in over the past 2 years. I feel the reason is what I call ‘the double whammy”. The first of these whammies are the job websites — it’s much cheaper to post…
Read More
© 2025 SMM Advertising