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Where Madison Avenue Meets Paradise
Nestled in the heart of Central Long Island is the only Long Island advertising agency privileged enough to be directly adjacent to a 543-acre preserve known as Caleb Smith State Park Preserve—SMM Advertising. Our location and four-foot windows at ground level overlooking the park allow us to escape the hustle and bustle of everyday client…
Read MoreDeck the Office Halls With These Five Holiday Decorating Tips
During this festive time of year, decorating the workplace can go a long way toward making everyone in your organization feel good. In fact, decking the halls of the office can connect workers to the environment and make them more productive as they wrap up loose ends for the year. The following decorating tips can…
Read MoreSpreading the Office Joy: Five Tips for Holiday Gift Giving in the Workplace
Giving gifts to coworkers can be a fun way for colleagues to share the holiday spirit. However, it can also be a landmine that causes problems in workplace relationships if not handled with care. The following tips can help your company avoid potential problems and organize a gift exchange everyone can enjoy. Create spending limits.…
Read MoreFive Marketing Psychology Principles You Shouldn’t Ignore
For many people, psychology theories are something they only thought about in their Psych 101 course. However, although you may not spend a lot of time now thinking about the finer points of cognitive development or the feeding times of Pavlov’s dog, the following are some psychological theories you should keep in mind in order…
Read MoreFive Ways to Get the Most Out of Mobile
In recent years, people have increased their mobile device use exponentially. But you only have to step outside to see that: Just about anywhere you go nowadays, it’s not that difficult to find at least one person doing something on their phone or tablet. In fact, recent studies show that people spend at least five…
Read MoreFive Questions to Consider When Marketing on Facebook
Chances are, you’re already using Facebook to reach your current and potential customers. Although the platform is a great way to get eyes on your website, promote sales, and engage with your audience, your efforts may not be as fruitful as they could be if you’re using it incorrectly. Are you using Facebook in a…
Read MoreWhy Employee Satisfaction Is an Effective Marketing Tool
You respect them. You couldn’t dream of having a successful business without them. You understand their importance to your success and realize that your organization could not thrive without them. And with that in mind, you put in a great deal of effort to keep them satisfied. At first blush, you may think this describes…
Read MoreThe Difference Between Marketing and Advertising
The terms “marketing” and “advertising” are often used interchangeably, but although they are closely related, it’s important to understand the difference to effectively take advantage of both when creating strategies to raise awareness about a brand. When people refer to marketing, they are really talking about a series of actions that create a strategic plan…
Read MoreFive Instagram Marketing Tips
Chances are, you already use social media sites to reach current and potential customers. Perhaps you tweet regularly or post on Facebook or LinkedIn. But have you also incorporated Instagram into your marketing plan? Many people who regularly post on Facebook and Twitter may be reluctant to start using Instagram since it’s primarily a video-…
Read MoreTwitter Hashtag Do’s and Don’ts
With all of the activity on Twitter, it’s easy to feel like you’re screaming into a void of noise whenever you tweet. By using hashtags, you can have meaningful conversations with your target audience in one single stream, while keeping your current followers engaged. The simple act of adding a pound sign (#) to your…
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