Insights
4 Mistakes All Brand Builders Make
77% of business marketers agree that branding is the most critical aspect of business growth, according to a report by B2B Market Leaders. Branding is essential to understanding how the audience perceives your company and its products. It directly communicates and connects the business with the customers. Regardless of the size of your business, branding…
Read More3 New York City Holiday Favorites
It’s that time of year again and the post-apocalyptic Halloween displays have already been replaced with holiday cheer. As much as we’d like to think that we’re not ready for the holiday season to begin, some of us have already started making plans. With the big apple being right in our very own backyard, what…
Read MoreAdvertising with Amazon
Chances are, you are among the 300 million people who buy products from Amazon. But even if you’re one of the rare few who don’t, a large segment of your customer base most likely does—and that makes Amazon Ads a good tool to use to reach your target audience. Continue reading to learn about the…
Read MoreMacLeod: How the ad industry can help kill fake news
Last month Facebook CEO Mark Zuckerberg appeared before Congress and apologized for his company’s mishandling of such issues as data privacy, for the proliferation of fake news and for allowing private companies like Cambridge Analytica unauthorized access to data. Zuckerberg promised Facebook would do a better job in the future. His statements clearly signal the…
Read MoreFive Marketing Lessons From the Easter Bunny
Spring has sprung and with Easter right around the corner, one of the symbols of the season, the Easter Bunny, can be seen more and more in advertisements. But the iconic character isn’t just a vehicle for egg hunts and satisfying chocoholics’ cravings: You can actually get valuable marketing tips from this adorable little rabbit.…
Read MoreWhere Madison Avenue Meets Paradise
Nestled in the heart of Central Long Island is the only Long Island advertising agency privileged enough to be directly adjacent to a 543-acre preserve known as Caleb Smith State Park Preserve—SMM Advertising. Our location and four-foot windows at ground level overlooking the park allow us to escape the hustle and bustle of everyday client…
Read MoreFive Marketing Psychology Principles You Shouldn’t Ignore
For many people, psychology theories are something they only thought about in their Psych 101 course. However, although you may not spend a lot of time now thinking about the finer points of cognitive development or the feeding times of Pavlov’s dog, the following are some psychological theories you should keep in mind in order…
Read MoreFive Ways to Get the Most Out of Mobile
In recent years, people have increased their mobile device use exponentially. But you only have to step outside to see that: Just about anywhere you go nowadays, it’s not that difficult to find at least one person doing something on their phone or tablet. In fact, recent studies show that people spend at least five…
Read MoreWhy Employee Satisfaction Is an Effective Marketing Tool
You respect them. You couldn’t dream of having a successful business without them. You understand their importance to your success and realize that your organization could not thrive without them. And with that in mind, you put in a great deal of effort to keep them satisfied. At first blush, you may think this describes…
Read MoreThe Difference Between Marketing and Advertising
The terms “marketing” and “advertising” are often used interchangeably, but although they are closely related, it’s important to understand the difference to effectively take advantage of both when creating strategies to raise awareness about a brand. When people refer to marketing, they are really talking about a series of actions that create a strategic plan…
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