Marketing
Advertising with Amazon
Chances are, you are among the 300 million people who buy products from Amazon. But even if you’re one of the rare few who don’t, a large segment of your customer base most likely does—and that makes Amazon Ads a good tool to use to reach your target audience. Continue reading to learn about the…
Read MoreSeven Appeal Strategies For Your Advertising Campaigns
Regardless of what product or service you’re marketing, it’s vital to understand your audience—and understand what motivates them. The following seven appeals are the most common psychological strategies advertisers use to reach their target audience and persuade them to buy. Emotional appeals. Emotional appeals are designed to make an audience associate positive feelings with your…
Read MoreFive Steps to a Successful Marketing Launch
Just as you need an effective overall marketing plan to raise awareness about your company, you need an effective plan to launch specific products, services or events. The following steps can help with a successful launch, increase awareness and gain great results. Set goals. How will you and your team define success? Do you want a…
Read MoreThree Ways to Evaluate Your Marketing Plan
Having a marketing plan is clearly better for your organization’s bottom line than having no plan at all. However, if the plan is not continually evaluated to determine whether or not it’s effective, the time and money spent on marketing may be wasted. In order to help ensure you’re getting the bang for your marketing…
Read MoreFive Principles of Tribe Marketing
Historically, tribes consisted of people who banded together for the good of their community, and shared duties so they could survive and raise the next generation of the tribe together. While tribes today are bonded more around social interests than survival, the people who are part of them still take them quite seriously—which creates opportunities…
Read MoreOutdoor Advertising Tips That Will Get You Noticed
On any given day when you’re out and about, you have the potential to see hundreds of outdoor advertisements. But do you really pay attention to them? What attracts your eye to them? Competition for viewership on outdoor advertising is quite high. Mobile devices, auto and pedestrian traffic, people’s attention spans and the time available…
Read MoreChoose the Right Social Media Marketing Images With These Five Tips
Marketing on social media is all about getting attention and engagement, and one effective way to get attention on a platform is to use images that make people stop and take interest. The following tips can help you choose images to stand out in an online world where people are constantly looking for the next…
Read MoreFive Tips to Maximize Your Visual Marketing
Whether you’re advertising or posting on social media, using the right visuals can grab people’s attention and keep them engaged. Unfortunately, some people treat their choice of images like an afterthought that they only include because they’re supposed to. If you want to get the most out of your visual marketing, and maximize the use…
Read MoreFive Targeting Strategies for Paid LinkedIn Advertising
Chances are, you’re regularly using LinkedIn to connect with other like-minded professionals. The platform is a great way to network, find people to form partnerships with, and recruit prospective employees. But it’s also an effective tool for advertising – to strategically get in front of your ideal audience and boost the number of qualified leads…
Read MoreFrom the Booth and Beyond: 7 Ways to Get the Most Out of Trade Shows
Having a booth at a trade show is a great way for companies to build brand awareness, get valuable sales leads, and have face-to-face conversations with potential customers. Unfortunately, some people think all they have to do is show up and the sales will automatically start rolling in. Being successful at any show requires more…
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