Topical Issues

Earth Day Dilemma

Earth Day fish out of plastic bottles on back background with Earth

Every day should be Earth Day. If knowing the “Big Plastic Island in the Pacific” has grown to more than 600,000 square miles (about three time the size of France and twice the size of Texas) doesn’t motivate you to take care of our planet, what will? It’s just plain scary. This “island” is full…

Read More

Seven Appeal Strategies For Your Advertising Campaigns

Roaring lion

Regardless of what product or service you’re marketing, it’s vital to understand your audience—and understand what motivates them. The following seven appeals are the most common psychological strategies advertisers use to reach their target audience and persuade them to buy. Emotional appeals. Emotional appeals are designed to make an audience associate positive feelings with your…

Read More

MacLeod: How the ad industry can help kill fake news

Facebook display

Last month Facebook CEO Mark Zuckerberg appeared before Congress and apologized for his company’s mishandling of such issues as data privacy, for the proliferation of fake news and for allowing private companies like Cambridge Analytica unauthorized access to data. Zuckerberg promised Facebook would do a better job in the future. His statements clearly signal the…

Read More

Five Ways to Get the Most Out of Mobile

Line of office professionals on mobile devices

In recent years, people have increased their mobile device use exponentially. But you only have to step outside to see that: Just about anywhere you go nowadays, it’s not that difficult to find at least one person doing something on their phone or tablet. In fact, recent studies show that people spend at least five…

Read More

I’m voting for Charlie Brown!

Rock the Vote Snoopy campaign

The Peanuts Gang members are running for President!  In a partnership with Rock the Vote, an online mock election, their great brand is tieing together with a most important American freedom – the power to choose!.  Peanuts Rocks the Vote provides a fun way to teach children about the importance of voting, and at the…

Read More

Does Advertising in the Presidential Election Matter?

presidential election 2016 tv advertising

You’re watching TV with your family when a presidential election commercial comes on slamming one of the presidential candidates. Do you listen and put value into what is being said or ignore it and go make some microwave popcorn? TV ads have been an effective way of reaching large audiences for years, especially during political…

Read More

SMM’s Favorite summer activities on Long Island

long Island beach sunset

 With all that Long Island has to offer in the summer, there’s so much to enjoy!   “Boating. Every weekend all summer long, and for one long trip out east to places like Block Island. My husband, my daughter and I all love it and it’s a great way for us to spend time together,…

Read More

Mobile as the Medium

Woman using her cell phone in Subway

Last week, as I stood on a New York City subway while it was barreling downtown, it occurred to me how each and every person within sight was staring at, listening to or tapping on their mobile device. To those of us centered in marketing, it is no secret that mobile is a major disruption…

Read More

In-House or Outside Advertising Agency?

stones on beach balanced on large rock

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””] [/imageframe]The choice to produce your own advertising program or hire an outside agency will depend on many things – and every organization has its own needs. In either case, you’ll never go wrong if you work with passionate, dedicated and creative people. For…

Read More

Your next hire … left brain vs right brain … what side of the brain aisle are they on?

illustration of two sides of brain analytical vs creative

[imageframe lightbox=”no” style_type=”” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”fade” animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Brain functions and why they matter to marketers Having spent over 30 years in the marketing business, I’ve seen many changes. The tactics we use, the metrics we calculate and the strategies for approaching project goals have all evolved into a myriad of…wonder.…

Read More