Blog
Top 8 Ways to Show Employee Appreciation in a Tough Economy
This week marks National Employee Appreciation Week in the United States, a time for employers to stop and say “thank you” to all of their employees. In speaking with human resource professionals all day, every day, I hear of many companies that feel as though they are running on empty, with no resources left with…
Read MoreInternet Killed the TV Spot
The one interesting thing I find about a recession is how it brings the cost of things back down to “normal.” For houses, cars, clothes, dining out . . . just about anything you could name. To put a positive spin on those who have been dinged by it, look at it this way; once…
Read MoreGoogle Commercial is Super Advertising
The Google commercial that ran during the Super Bowl is truly a keeper. Why? In advertising we try to create messaging that attracts attention. Google did that by displaying its ultra simple web page as the one and only visual to the spot. It was so simple and true to their product attributes. Because much…
Read MoreReality TV Breeds Reality Advertising?
Living in New York, aka the Pizza Capital of the World, often (or usually) when the name “Domino’s” is mentioned there’s a good amount of snickering, if not an all out LOL. In fact, if you really stop to think about it, it’s amazing the pizza chain is still in existence at all. So this…
Read MoreParkinsons Law in a Digital World
Not too long ago I posted a blog paralleling Gresham’s Law in economics to issues in digital communication. Well, there’s another principle of economics I see applying to our brave, new digital world: the one propounded (with tongue firmly in cheek) by C. Northcote Parkinson in the November 19,1955 issue of The Economist. Parkinsons Law…
Read MoreIs Using Celebrities in Advertising Worth the Risk?
Companies often use celebrities in advertising because of the name recognition and emotions that a celebrity evokes. Sometimes this does not always work out so well, as happened with Kellogg’s partnership with Michael Phelps earlier in 2009 after a photograph surfaced of him using a bong at a party and with McDonald’s partnership with Kobe…
Read MoreIntellectual Property and the Economics of Entertainment
There’s been buzz over the past few weeks concerning how Condé Nast, the New York Times, and other publishing companies are busily preparing digital versions of their various publications. The gist is that they want to be ready for the only-rumored, yet heavily hyped, Apple Tablet. Apparently, the Kids From Cupertino have achieved such a…
Read MoreHow to “Sell” Hard to Fill Job Positions at Your Company
Even though we are still experiencing high unemployment, every recruiter has positions in their company that seem impossible to fill. Sometimes it’s an inconsistency between the expectations of the position and the proposed salary. Or perhaps it’s a position that unrealistically encompasses too many job categories; such as “need knowledge of graphic design, marketing, database…
Read MoreMore Patient than Impatiens
They say nothing in life is certain except death and taxes. In my small nook of the world, the other certainty is the little house I pass going to and from work that plants hundreds of impatiens along the roadside every year. They start as small seedlings in early spring, and by the summer they…
Read MoreGresham’s Law: A 21st Century Update for the Graphic Arts
Anybody out there remember Gresham’s Law? No, not the 1960’s police drama — that was Burke’s Law, starring Gene Barry (does anyone remember Gene Barry, for that matter?). Well, you may have encountered Sir Thomas Gresham’s 16th century law in your high school or college economics class. It concerned monetary policy and the relationship between…
Read More
© 2025 SMM Advertising