Posts Tagged ‘Twitter’

Through the Digital Looking Glass

Social Media in the Workplace 2014 Survey Results

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] I’m going to start by quoting from the poem “To a Louse” by the Scottish poet Robert Burns: “Oh wad some power the giftie gie us To see oursel’s as others see us! It wad frae monie a blunder free us, An’ foolish…

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Fahrenheit 2552

cyber code overlay with shield with lock

[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] 2552°F is the melting point of silicon. That’s significantly higher than the temperature at which paper burns, which was famously adopted as the title of Ray Bradbury’s classic science fiction novel: Fahrenheit 451. For those who haven’t read the book (or experienced the…

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10 Recruitment Techniques for Post-Recession War for Talent

Compass pointing to word Talent

As the economy begins to mend itself, we are already beginning to see a slow growth in the formation of new jobs. History shows that for every recession, a rapid period of growth follows shortly thereafter. If you are among the lucky HR professionals to have survived “The Great Recession”, now would be a good…

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The Passive Job Seeker Is Golden

woman in closeup with business professionals in background

Especially in today’s economic environment, employers are becoming increasingly “choosy” with regard to whom they hire… and rightfully so. With the unemployment rate reaching highs that we have not seen in decades, more and more job seekers have resorted to “fabricated enthusiasm” in hopes of impressing recruiters. These candidates are willing to settle for a…

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Top 8 Ways to Show Employee Appreciation in a Tough Economy

SMM Advertising employee group photo

This week marks National Employee Appreciation Week in the United States, a time for employers to stop and say “thank you” to all of their employees. In speaking with human resource professionals all day, every day, I hear of many companies that feel as though they are running on empty, with no resources left with…

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Gresham’s Law: A 21st Century Update for the Graphic Arts

person typing on silhouette laptop keyboard

Anybody out there remember Gresham’s Law? No, not the 1960’s police drama — that was Burke’s Law, starring Gene Barry (does anyone remember Gene Barry, for that matter?). Well, you may have encountered Sir Thomas Gresham’s 16th century law in your high school or college economics class. It concerned monetary policy and the relationship between…

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Marie Antoinette in the Web 2.0 World (Redskin’s Fiasco)

Redskins logo and player

As public relations blunders and communications gaffes go, this one is a doozey — on a par with the French Queen’s infamous, “Let them eat cake.” In the interests of transparency I should mention that I am a long-time fan of the New York Giants football team, and this deals with one of their oldest…

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New FTC Guidelines for Social Media

illustration of medical icons surrounding a mobile device

[Image: Adweek] In the October 13th New York Times editorial regarding “Truth in Advertising…” they claim perfectly sound reasons for consumers to be wary of how social networking site content is possibly deceitful. All too often corporations hire bloggers to “fake” positive opinions about products and services offered, or celebrities are secretly hired to endorse a…

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1984 Meets Twitter

Thanks to Turner Classic Movies I recently got to watch a movie I last saw in 1969. It happens to be one which I’ve mentioned frequently to friends and coworkers when discussing our emerging digital media. The film is a satirical comedy called The President’s Analyst, and while being frighteningly prophetic it also demonstrates the…

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Welcome/New Media Intro

person typing on silhouette laptop keyboard

This is the official Sanna Mattson MacLeod blog, where each week you’ll find blog posts from a member of the SMM team. We are a full-service advertising agency, which means you’ll be seeing posts related to each of departments, such as Recruitment, Art, Media, Communication, Creative and — my personal favorite —New, or Social Media.…

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