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Communication Through Typography
I have been studying and working in graphic design for the past seven years. There are several factors that contribute to making a project or campaign successful and, in my opinion, choice of typeface is the most important. Selecting the appropriate typeface is key. Each type font has a personality and an image… it is…
Read MoreMarie Antoinette in the Web 2.0 World (Redskin’s Fiasco)
As public relations blunders and communications gaffes go, this one is a doozey — on a par with the French Queen’s infamous, “Let them eat cake.” In the interests of transparency I should mention that I am a long-time fan of the New York Giants football team, and this deals with one of their oldest…
Read MoreSocial Media – They Made Me Do It!
So, I’m a forty-something advertising person who came in to the business after “It’s 8:00! Call the Fed Ex guy so we can get the ad to the paper by the midnight deadline!”… but before “I think I’m going to stop using print altogether and advertise on-line only.” Consequently, when the project came to me…
Read MoreNotes from: “Guy Kawasaki- Twitter Strategies For Building A Huge Following”
Guy Kawasaki recently talked with Jennifer Jones of Marketing Voices about his Twitter strategy and some of the negative comments he’s received from it. He has over 185K followers on Twitter. Twitter Goal: Spread the word about his site. Strategy: Promote his site- Alltop.com & all 700 of its topics. He provides interesting links for followers…
Read MoreSocial Media as a Party- “Turtles, Wallflowers and Butterflies”
Working in the advertising and marketing field, I find it interesting to observe the ways in which many of our client companies react to the recommendation that they make social media part of their marketing or talent recruitment and management efforts. Almost universally, they acknowledge being aware of the emergence and continuing development of the…
Read MoreIs Print Advertising in Newspapers Gone?
I have been in recruitment advertising for 30 years and I have never seen such a downturn in Newspaper advertising as I have in over the past 2 years. I feel the reason is what I call ‘the double whammy”. The first of these whammies are the job websites — it’s much cheaper to post…
Read MoreHow Do You Design for a Client When Art is Subjective?
As a graphic designer, I look at every project as an artistic challenge. There is more than one way to tackle a given problem, but it is the client that gets to choose which way is best. Client X, a manufacturer of medical devices, charged us with the task of designing their 2009 annual report.…
Read MoreNew FTC Guidelines for Social Media
[Image: Adweek] In the October 13th New York Times editorial regarding “Truth in Advertising…” they claim perfectly sound reasons for consumers to be wary of how social networking site content is possibly deceitful. All too often corporations hire bloggers to “fake” positive opinions about products and services offered, or celebrities are secretly hired to endorse a…
Read More1984 Meets Twitter
Thanks to Turner Classic Movies I recently got to watch a movie I last saw in 1969. It happens to be one which I’ve mentioned frequently to friends and coworkers when discussing our emerging digital media. The film is a satirical comedy called The President’s Analyst, and while being frighteningly prophetic it also demonstrates the…
Read MoreWelcome/New Media Intro
This is the official Sanna Mattson MacLeod blog, where each week you’ll find blog posts from a member of the SMM team. We are a full-service advertising agency, which means you’ll be seeing posts related to each of departments, such as Recruitment, Art, Media, Communication, Creative and — my personal favorite —New, or Social Media.…
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