Social Media
Advertising with Amazon
Chances are, you are among the 300 million people who buy products from Amazon. But even if you’re one of the rare few who don’t, a large segment of your customer base most likely does—and that makes Amazon Ads a good tool to use to reach your target audience. Continue reading to learn about the…
Read MoreMacLeod: How the ad industry can help kill fake news
Last month Facebook CEO Mark Zuckerberg appeared before Congress and apologized for his company’s mishandling of such issues as data privacy, for the proliferation of fake news and for allowing private companies like Cambridge Analytica unauthorized access to data. Zuckerberg promised Facebook would do a better job in the future. His statements clearly signal the…
Read MoreThree Ways to Evaluate Your Marketing Plan
Having a marketing plan is clearly better for your organization’s bottom line than having no plan at all. However, if the plan is not continually evaluated to determine whether or not it’s effective, the time and money spent on marketing may be wasted. In order to help ensure you’re getting the bang for your marketing…
Read MoreFive Principles of Tribe Marketing
Historically, tribes consisted of people who banded together for the good of their community, and shared duties so they could survive and raise the next generation of the tribe together. While tribes today are bonded more around social interests than survival, the people who are part of them still take them quite seriously—which creates opportunities…
Read MoreChoose the Right Social Media Marketing Images With These Five Tips
Marketing on social media is all about getting attention and engagement, and one effective way to get attention on a platform is to use images that make people stop and take interest. The following tips can help you choose images to stand out in an online world where people are constantly looking for the next…
Read MoreFive Ways to Keep Instagram Followers Engaged
With over 500 million users, Instagram is a must for many social media marketing plans. But, like with any social media platform, in order to get the most out of your efforts, you have to adopt strategies to keep your followers as engaged as possible. The following are some ways you can keep your page’s…
Read MoreSocial Media Marketing in a SNAP
Like many social media platforms, Snapchat has been growing exponentially in recent years. The mobile messaging application, which launched in 2011, currently has over 200 million users that produce hundreds of millions of posts on a daily basis. As a result, the platform provides brands with another viable avenue for social media marketing–but only if…
Read MoreFive Marketing Lessons From the Easter Bunny
Spring has sprung and with Easter right around the corner, one of the symbols of the season, the Easter Bunny, can be seen more and more in advertisements. But the iconic character isn’t just a vehicle for egg hunts and satisfying chocoholics’ cravings: You can actually get valuable marketing tips from this adorable little rabbit.…
Read MoreFive Tips to Maximize Your Visual Marketing
Whether you’re advertising or posting on social media, using the right visuals can grab people’s attention and keep them engaged. Unfortunately, some people treat their choice of images like an afterthought that they only include because they’re supposed to. If you want to get the most out of your visual marketing, and maximize the use…
Read MoreFive Targeting Strategies for Paid LinkedIn Advertising
Chances are, you’re regularly using LinkedIn to connect with other like-minded professionals. The platform is a great way to network, find people to form partnerships with, and recruit prospective employees. But it’s also an effective tool for advertising – to strategically get in front of your ideal audience and boost the number of qualified leads…
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