Strategy
Recruiting During Impossible Times
Today, the nationwide labor shortage is impacting numerous US industries, perhaps none more so than retail. The latest Jolts report released by the US Labor Department showed that while job openings increased by 998,000, new hires only increased by 69,000. This data indicates that only one out of every 15 new positions has been filled…
Read MoreWhen calamity strikes, how should your brand react?
It’s been tough the last few months. On an emotional level, marketing managers are drained, stressed and probably a little scared of the possibility of impending doom. Yet, on a business level, what should we be doing for our brands to be prepared for when things turn around? How do we not get stuck…
Read MoreB2B Marketing to Millennials
If your business is selling to other businesses, chances are it’s a Millennial buying your products. They are getting older and moving into important business decision-making roles – so it’s important to know when marketing to millennials how they research and how they buy. Millennials are people born between 1981 and 1997 and account for…
Read MoreManaging A Brand Strategy Across Many Product Lines
How do companies like P&G and Henry Schein manage their brand strategy across such diverse and large product lines? First, let’s start off by defining what a product line is. A product line is a group of related products all marketed under a single brand name that is sold by the same company. For example,…
Read MoreYouTube Influencer Marketing
Do you use YouTube in your media mix for marketing? If you don’t, you’re missing out on the most popular website for videos with over 400 hours of video being uploaded every minute. Trying to make your content stand out in the giant pool of content is a huge challenge faced by brands. Many brands…
Read MoreSeven Appeal Strategies For Your Advertising Campaigns
Regardless of what product or service you’re marketing, it’s vital to understand your audience—and understand what motivates them. The following seven appeals are the most common psychological strategies advertisers use to reach their target audience and persuade them to buy. Emotional appeals. Emotional appeals are designed to make an audience associate positive feelings with your…
Read MoreFive Ways to Keep Instagram Followers Engaged
With over 500 million users, Instagram is a must for many social media marketing plans. But, like with any social media platform, in order to get the most out of your efforts, you have to adopt strategies to keep your followers as engaged as possible. The following are some ways you can keep your page’s…
Read MoreFive Tips to Maximize Your Visual Marketing
Whether you’re advertising or posting on social media, using the right visuals can grab people’s attention and keep them engaged. Unfortunately, some people treat their choice of images like an afterthought that they only include because they’re supposed to. If you want to get the most out of your visual marketing, and maximize the use…
Read MoreFive Targeting Strategies for Paid LinkedIn Advertising
Chances are, you’re regularly using LinkedIn to connect with other like-minded professionals. The platform is a great way to network, find people to form partnerships with, and recruit prospective employees. But it’s also an effective tool for advertising – to strategically get in front of your ideal audience and boost the number of qualified leads…
Read More5 Ways to Get Connected With Generation Z
Marketers are continually trying to figure out how to capture the imagination of millennials—a generation that consumes information in ways they had never seen before. Now there’s a new generation in town, Generation Z, and they’re even more complicated than their older siblings. However, understanding them is well worth the effort, as they currently make…
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